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Author : Joe Chernov
Sales & Marketing
Joe Chernov
Beyond SEO: The State of AEO, According to Vendors, Agencies,…
Nobody can seem to agree on what to call this new online search discipline. Some…
Sales & Marketing
Joe Chernov
Declining Win Rate — Here’s Where to Look
Marketers are an adaptable bunch. When a once-reliable channel starts to dry up, they rarely…
Application Software
Neeraj Agrawal, Bran...
Our Investment in 1mind: The Future of GTM Superhumans
At Battery, we’ve spent two decades studying how go-to-market (GTM) teams evolve – from the…
Sales & Marketing
Joe Chernov
The AI Era Hasn’t Changed CMO KPIs (Yet)
Over the past few months, I’ve spoken with several prominent CMOs at companies ranging from…
Trending
Joe Chernov
From the Inbound Funnel to the AI Funnel
I recently gave a marketing talk at Columbia Business School. My deck consisted of a…
Application Software
Joe Chernov
Designing an AI-Native Marketing Team: A Guide for Founders 
As we enter the AI era, early-stage companies enjoy a significant advantage when building their…
Trending
Joe Chernov
Bull or Bear? A Mock Buy, Sell, Hold Report on…
Learn the role of brand in SaaS marketing during an age when AI can generate our content and agents can…